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US firm’s water-soluble tinctures a ‘game-changer’ for CBD pet products

Newly formulated water-soluble tinctures for pets could set a new standard for CBD delivery in pet products.

Socati Corp, a subsidiary of Yooms Wellness and leading US pet cannabinoid brand Super Snouts, has announced the launch of the market’s first line of USDA certified organic, water-soluble CBD tinctures for pets.

The new product line is a result of an in-depth collaboration between the two industry-leading firms that sought to develop a next-generation product able to deliver value to pets and their owners. 

The line is the first of its kind and could make it easier for pets to consume and absorb CBD, which many owners report  relieves pain and stiffness and helps calm anxious animals.

A recent report from cannabis market research company, the Brightfield Group found that consumers spent $426 million on pet CBD products in 2020.

The firm expects this figure to reach $629 million in sales by the end of 2021. 

“We believe that water-soluble CBD drops are a great mechanism to deliver CBD to pets,” said Christy Love, co-founder of Super Snouts. “

“The drops can be mixed with food at mealtimes while the absorption of water-soluble ingredients continues to work in water-soluble environments in pets’ bodies. Most CBD pet products are oil-based, but for absorption of edible CBD oil-based products – via the oral mucosal membrane – dogs are required to hold the oils in their mouths. Anyone who has dogs will know that asking them to hold food or liquid in their mouths for any length of time isn’t just impractical, it’s impossible.”

Super Snouts has been on the frontline of pet product development for several years.

The new water-soluble CBD tinctures offer 90, 150, 300, and 600mg CBD dose sizes and come in a chicken flavor, created using USDA certified organic broad-spectrum hemp, which is also 100 percent vegan.

“We know from experience in our industry, CBD products provide benefits to pets, and we believe that these water-soluble products will be a game-changer,” added Love.

“Innovating new and unique CBD products that better suit their users – whether those are pets or people – is an exciting business to be in,” said Mark Elfenbein, Chief Revenue Officer at Socati. “We’re very privileged to work with many of the most progressive CBD brands in the market, including Super Snouts, and look forward to continuing to leverage our formulations capabilities to help create next-generation products that move the market forward and provide users with great experiences.”

Using its advanced chromatography process, Socati’s organic products benefit from non-detectable levels of THC (in broad-spectrum extracts, as determined by independent testing with US laboratories), high purity CBD, custom minor cannabinoid ratios, and optional USDA Certified Organic extracts. 

They are tested and verified by third-party labs, produced in a GFSI certified food-grade processing facility, kosher, and made to ingredient grade specifications.

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