UK-based Cellular Goods has announced that supermodel Helena Christensen will be fronting the launch of its three new products.
Whilst cannabinoids such as CBD have made headlines for their potential benefits in improving wellness, the potential beauty applications of cannabinoids are only just being explored.
Cellular Goods‘ Look Better range – to which the company has just added three new products – harnesses cannabinoids, with the company’s Rejuvenating Cannabinoid Serum being the first and only product in the UK to use the cannabinoid cannabigerol (CBG) to provide anti-aging benefits.
All three new products are formulated with Cellular Goods’ proprietary blend of CBG and cannabidiol (CBD). The company recently published a number of white papers claiming that CBG protects the skin from UV damage and inflammation, two leading causes of skin ageing.
Through the new additions to its range, Cellular Goods says it aims to meet the demand for products that effectively address the visible signs of ageing without the irritative side effects associated with other, industry-standard ingredients such as retinoids.
International supermodel Helena Christensen will now be the face of the company’s Rejuvenating Skincare Campaign, which includes digital, social, PR and press. Christensen is a Danish supermodel and photographer who has modelled for high-end fashion brands including Armani, Versace, Karl Lagerfeld and Victoria’s Secret.
She was part of the New York Times’ “Magnificent Seven”, describing the world’s dominant supermodels. Ms Christensen has more than 990,000 followers on Instagram and is frequently featured in leading publications including British Vogue, Harper’s Bazaar, Hello Magazine and the Daily Mail.
Christensen was previously founding partner and creative director of Nylon Magazine and was appointed a United Nations High Commissioner for Refugees (UNHCR) Goodwill Ambassador in 2019.
Christensen’s involvement in Cellular Goods’ campaign could help “boost public awareness and credibility” of cannabinoid beauty products, potentially making them a staple in beauty cabinets across the nation.
Chief executive of Cellular Goods, Anna Chokina, commented: “We are so pleased to be partnering with the iconic Helena Christensen to launch the innovative new products in our Rejuvenating Skincare Range.
“Our brand-new campaign with Helena, someone who shares our passion for high-performance science-backed skincare, is an incredible opportunity for Cellular to harness her massive online and social media presence to boost public awareness and credibility of the amazing antioxidant and anti-inflammatory effects of CBG and CBD.
“CBD and CBG are among the most exciting ingredients in skincare and age-prevention and their potent effects can be delivered while soothing skin.”
Christensen added: “Cellular Goods is creating high-performance breakthrough skincare. The Rejuvenating Skincare Range fights skin inflammation and works to prevent skin ageing by harnessing innovative CBG and CBD-powered formulas.
“I’m thrilled that by teaming up with Cellular Goods, I can spread the word of CBD and CBG’s anti-inflammatory, superior skincare qualities, which make them some of the most exciting skincare ingredients I’ve seen across my entire career.
“While the results are impressive, I’ve found that CBG and CBD are gentle enough to use every day, delivering their benefits without being harsh on skin like so many other ingredients.”