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White Label 360 accquired by Fen Group

White Label 360, a CBD manufacturing operation based in the north of England, has been acquired by Fen Group.

A spokesperson for Fen Group said further buyouts are in the pipeline as they ‘seek to become the dominant player in the UK CBD market’.

Incorporated in 2018 with Thomas Fennell as a sole director, the West Yorkshire-based company will take control of White Label 360’s flagship brand, ‘CBDeaze’.

The company is now awaiting validation from the Food Standards Agency as per the new novel foods legislation.

In a statement, Fen Group said the acquisition could open up ‘potential distribution channels’ in Germany and South Africa.

White Label, which has a plant in Barnsley, has 40 white label contacts according to the company’s website.

Its CEO, Colin O’Donnell, said he supported Fen Group’s efforts to ‘bring structure into such a fragmented CBD market in the UK’.

Fennell said: “This acquisition allows Fen Group to rapidly increase our revenues, whilst keeping our core value proposition consistent.

“We are very excited to build on the foundational work that Colin has put in.”

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