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Curaleaf to reach into Caribbean market

Home » Curaleaf to reach into Caribbean market

Curaleaf’s Select CBD and Curaleaf Hemp products will become available for the first time in the Caribbean market.

WB Canna Co.’s will provide expertise in navigating the legal and compliance needs across the fragmented geography of the Caribbean.

Curaleaf’s agreement with WB Canna Co. will see its lineup of products reach the US Virgin Islands, Puerto Rico, Aruba, Bermuda, Barbados, Cayman, Costa Rica, Guatemala, Jamaica, and Saint Maarten. They will also hit additional markets in Latin America, travel retail, and the cruise and diplomatic channel.

Read more: Curaleaf International on the growth of the European cannabis market

WB Canna Co. & Wellness is a wholly owned subsidiary of Miami-based WEBB Banks, the leading premium wine and spirits distributor in the Caribbean and one of the first companies in the region focused on distribution of top-quality CBD and wellness products. 

Patrick Larkin, SVP of Sales at Curaleaf, commented: ”We are committed to setting the highest possible standards for product quality and accessibility at Curaleaf, and we are thrilled to expand the reach of our award-winning CBD products to retail stores in the Caribbean through a distribution partner like WB Canna Co. 

“It continues to be of utmost importance that we’re able to provide consumers with reliable access to the products they know and love.”

“We believe that consumer demand for high-quality CBD products will continue to grow year-over-year, and we remain laser-focused on building brand recognition and brand loyalty,” said Joseph Gennaro, VP of CBD, Health and Wellness at Curaleaf. 

“Consequently, our agreement with WB Canna Co. marks a key inflection point in the go-to-market strategy for our CBD business and shows our commitment to achieving international growth.”

Phillip Jarrell, COO of WB Canna Co. & Wellness added: ”In the short time since launching WB Canna Co. and Wellness early last year, we’ve seen incredible interest and excitement for high-quality CBD and wellness products throughout the Caribbean and Latin America.

“We’re very proud to add Curaleaf to our growing portfolio and introduce their popular and innovative products to consumers across the region.”

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