SOUTH West Brands was originated by CEO Rebekah Hall in 2021 with a focus on creating purpose led brand propositions for the global wellbeing market, that all include CBD as an anchor ingredient.
Since launching in October, both Love,MeMeMe and FEWE have built cult followings on social media and extensive press coverage. The brand centric and mission led approach of South West Brands has demonstrated that CBD, as an ingredient, can infiltrate mainstream audiences. By building communities that centre around the wider mission of these brands, not just CBD, both Love,MeMeMe and FEWE have achieved credible mainstream positioning alongside more traditional consumer brands.
Love, MeMeMe is a relatable, gender-neutral, cult skincare brand, bringing its customers affordable products that are powered by CBD in combination with other powerful active skincare ingredients.
Love, MeMeMe believes that self-love starts with daily self-care rituals and has a range of skin, body and hair care products designed to help consumers fall in love with themselves. The brand has been a hit with TikTok audiences, with over 4 million views on the platform and a roster of talent supporting the ‘Me Movement’ including global pop star Mae Muller, Lianna Jade, Miah Carter and Chloe Rose.
FEWE is the world’s first menstrual cycle care brand, creating wellness solutions built around the symptoms of the menstrual cycle. Bridging the gap between hormone education, cycle tracking and wellbeing, FEWE advocates for better education around the menstrual cycle to help people understand
how their cycle impacts their wellbeing. Products are curated to support sleep, skin, vulva care, mood and comfort. Most recently FEWE produced a groundbreaking report called The Menstrual Revolution and led a cohort of brands lobbying Meta to review its cyber censorship policies in relation to women’s health content.
Rebekah Hall CEO said; ‘We strongly believe in an omni-channel approach to brand building and are therefore delighted to partner with such credible, mainstream retailers both of which are aligned with the missions of our brands. ASOS is the home of the Gen Z customer and there is no better place for Love,MeMeMe to expand its audience of self care devotees. The partnership between FEWE and Superdrug represents a breakthrough in menstrual wellbeing. Superdrug is the first high street retailer to strategically build out the period care aisle into a space that supports consumers at every stage of their hormonal cycle, from menstruation to menopause. We applaud their forward thinking and efforts to move in such a positive direction, shifting the category to better serve its target customers’ needs.’
The full range of Love,MeMeMe will be available on www.asos.com from July and the full range of FEWE will be available on www.superdrug.com from 14th July and in store from September.