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Cannabis industry campaign launched against social media ad restrictions

Cellular Goods has launched a petition to lift restrictions on advertising and marketing CBD and CBG online.

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Cannabis industry campaign launched against social media ad restrictions
Home » News » CBD » Cannabis industry campaign launched against social media ad restrictions

With the cannabis industry struggling to advertise and market products due to restrictions on social media sites, a new petition is aiming to encourage social media giants to change their policies.

Over 4.6 billion people use social media, with companies across the globe using the sites to reach potential customers. However, media giants such as Google and Meta have included cannabinoids in their prohibited content and have implemented blanket bans on the advertising of cannabis-related products.

With the global CBD market projected to reach around $47bn by 2028 from $4.9bn in 2021 according to Vantage Market Research, the popularity of cannabinoid products is growing. However, these social media advertising bans mean that companies are unable to tap into their consumer base through usual advertising routes.

Cellular Goods says the ban is also strengthening misconceptions around CBG and CBD, and hampering the public’s ability to access verified information, making it more difficult for consumers to make informed purchasing decisions and learn about their wellness benefits.

Read more: Amazon’s CBD pilot is helping overcome ad restrictions

To tackle the problem, Cellular Goods has launched the petition in partnership with seven leading CBD companies, which together comprise ‘The CBG and CBD Brands Coalition’, to raise awareness of what it describes as “the unjust policies around the marketing and sale of CBG and CBD-based products on Google, Facebook and Instagram”.

The companies in the Coalition also include Chanelle McCoy Health, Apothem Labs, Clearly Brands, Voyager Life, Kloris, Daye and CiiTech.

The ‘Stop the ban on advertisement of CBG and CBD products on social media and search engines’ petition calls on Google, Meta and other leading technology and social media companies to remove CBG and CBD from their list of prohibited content, and to allow brands to sell and advertise these products on their platforms.

It states: “As the dominant players in the market, we believe that leading technology and social media companies such as Google and Meta are well placed to play a positive role in tackling misinformation by revising their current broad-brush approach, as allowing information from legitimate companies to appear on their platforms will serve to improve the quality of the information around CBG and CBD online – to the ultimate benefit of consumers.

“Cannabidiol and cannabigerol are non-addictive and non-psychoactive, which means that they don’t cause a high, compounds found in the Cannabis Sativa plant.”

In a recent conversation with Cannabis Wealth, Cellular Goods CEO, Anna Chokina, commented: “It’s very hard for us as manufacturers and producers, not only to sell our products, but also to deliver truthful information to the customers about what the industry is and what the products do. 

“With Google and Meta having taken the position they have, I think there is an opportunity for us, as an industry, to team up and perhaps get our voices heard so that they could take responsibility effectively for some of the misinformation. 

“That’s happening right now because people have to use word of mouth – it is people talking to people, and that’s how consumers understand what’s happening in the marketplace.

“I think if there is one side effect of meta and Google not taking a more proactive approach to allow companies to advertise freely or to trade freely on their platforms, is that consumers do not know the difference between CBD or CBG – they don’t know the promises the ingredients can bring. So, we as the brand would like to become that voice that drives clarity.”

Cellular Goods highlights that a growing body of scientific and anecdotal evidence has shown that CBD and CBG have a variety of wellness effects. The company’s recent white paper ‘Cannabinoids for the Prevention of Aging‘, for example, has shown that CBG has a host of antioxidant and anti-inflammatory properties that make it an ingredient with immense skincare potential, preventing visible signs of aging caused by UV-light exposure and inflammation.

With different regulations on CBD products across countries, the petition highlights that social media giants taking a blanket ban approach to advertising these products demonstrates that these companies have not caught up with increased consumer appetite for CBG and CBD in key markets within Europe and the US.

Chokina stated: “CBD and CBG are increasingly accepted by society as well as across multiple jurisdictions worldwide. Despite this, some leading technology and social media companies, such as Google and Meta, have implemented blanket bans for cannabinoid brands on their platforms. 

“This anachronistic policy is limiting access to verified information about CBG and CBD, as well as affecting legitimate businesses and preventing the sector from reaching its full potential.

“Through this industry-backed petition, we are inviting leading technology and social media companies to remove the blanket ban on the sale of CBG and CBD. Not only will this support the industry’s growth,  but it will also enable the industry to raise awareness so that more people can take advantage of their wellness benefits.” 

The petition is hosted on Change.org and is available here.

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JM Wholesale sees 750 products included on FSA CBD list

The CBD stockist has described the development as a milestone for the company.

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JM Wholesale sees 750 products included on FSA CBD list
Home » News » CBD » Cannabis industry campaign launched against social media ad restrictions

Following a partnership with the European Industrial Hemp Association (EIHA) and active participation with the Food Standards Agency (FSA), JM Wholesale has had more than 750 items included on the public CBD list.

Earlier this year the FSA published its list of CBD products linked to what it deems as credible Novel Food applications. Products included on the list will be advancing through the final stages towards authorisation, expected by 2023. 

More than 900 applications for thousands of UK products have been submitted for approval, with the majority being rejected for lacking basic information such as toxicity levels.

JM Wholesale has announced that it has now had 750 of its products included on the public list.

Read more: FSA CBD list now closed for applications

Thomas Lowe, operations director at the Leicester-based company, said that, after 200 per cent business growth in the past 18 months and a resulting move to major new premises, JM Wholesale is now perfectly placed to consolidate its position as the UK’s premier CBD wholesaler.

Lowe commented: “We have a larger range of approved CBD products than any other distributor and this moment is another milestone for our company.

“We’ve worked hard to ensure that our customers and our business are protected, by getting rid of any products not published on the FSA’s website, regardless of how big those brands are.

“In fact we’ve always loved finding unique products, including those where the CBD can be absorbed in different ways. That way, more people from different walks of life can enjoy CBD no matter how they prefer to access it.

“From our distribution centre we now provide the largest range of isolate and full spectrum CBD products in the UK, all of which are 100 per cent accepted by the FSA.

“We are the first distributor to add the relevant Novel Food classification numbers to all of our relevant listed products.

“The past few months have been extremely challenging for our industry but we have made efforts to take an active role in the novel food submission process. We anticipated regulation of this industry, we were determined not to let it stand in the way of the growth of our business, and we’ve participated accordingly.

“All in all, this is excellent news for our customers and partners.”

The company has stated that it has experienced rapid growth off the back of increased awareness of the health benefits of CBD products in the UK, and that, alongside its consumer business, it also exports to suppliers in the UK and in 170 countries worldwide.

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FSA CBD list now closed for applications

An additional 6000 products added to the Food standards Agency’s (FSA) CBD list.

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FSA CBD list now closed for applications
Home » News » CBD » Cannabis industry campaign launched against social media ad restrictions

The FSA has confirmed that the UK’s list of CBD products linked to credible Novel Foods applications is now closed.

The FSA has updated its public list of CBD products that can be marketed in England and Wales, adding almost 6000 products. These are products that are linked to a credible application submitted for authorisation to the FSA, and are not new to the market.

The organisation has confirmed that the public list, which was initially published in March, is now closed and has stated that any further requests to have products put on the public list or evidence sent are no longer being accepted.

Read more: FSA adds thousands of additional CBD products to public list

The FSA has previously reminded consumers that products on the list will be able to remain on the market as they progress towards final authorisation, but that, although these products are classed as “credible”, it does not guarantee they will be authorised for sale.

Rebecca Sudworth, director of policy at the FSA, stated: “This has been a long and complex process and we are grateful for the help and cooperation of the CBD industry as we reach this important milestone on the path to bringing CBD products into compliance and protecting consumers. 

“The only changes we envisage being made to the list now will be to reflect the status of products as we move to authorisation, and any routine corrections.

“We have seen the list, which contains almost 12,000 products, grow considerably since March when we first published it. The publication of the initial list prompted a number of companies to come forward with new evidence linking large numbers of individual products to existing applications, and so we made a final call for evidence to support businesses in achieving compliance for their products. 

“We think it is important we get this right, and it is encouraging that so many companies want to get their CBD products on the path to authorisation.”

Read more: Authorised UK CBD products expected by 2023

Businesses wanting to sell their products in Great Britain should now apply to the FSA’s regulated products process and those wanting to sell in Northern Ireland should apply to the European Commission. However, as new applications will not be eligible for the public list, they should not be put on sale until they have been authorised.

Validated applications on the CBD list are currently moving on to a full risk assessment stage of the application process, and those that are shown to be of a low enough risk must also go through a risk management process before a recommendation can be made to Ministers on authorisation.

At the time of the list’s initial publication in March, the FSA confirmed that, with a lengthy process still to go, it is unlikely any applications will be considered for authorisation before early to mid-2023, with any additional authorisations potentially taking another few years.

The FSA emphasises that there are currently no authorised CBD products on the market.

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British Cannabis™ launches premium CBD products in Selfridges

The CBD by British Cannabis™ collection will be showcased in the Beauty Hall at Selfridges London.

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British Cannabis™ launches premium CBD products in Selfridges
Home » News » CBD » Cannabis industry campaign launched against social media ad restrictions

British Cannabis™ is launching its premium, flagship range of CBD products in Selfridges.

British Cannabis™ will launch its super-premium collection of 100 per cent cannabis supplements and cosmetics in Selfridges on 4 July, 2022.

All of the food supplement products in the CBD by British Cannabis™ collection were recently included on the Food Standards Agency’s (FSA) public list of products that are legal for sale on the UK market. 

The products’ appearance on the list followed the company’s successful submission of Novel Foods applications. 

Read more: British Cannabis celebrates 310 products on FSA CBD list

A recent update by the FSA saw British Cannabis™ ranked as the UK’s largest CBD manufacturer by number of publicly listed CBD products manufactured.

CEO, Thomas Whettem, commented: “This is yet another great milestone in the British Cannabis™ story. It is a testament to the levels of excellence we demand within our supply chain and products, that we are now stocked at an iconic, prestige retailer in Selfridges.

“We set out to create ‘the champagne of CBD oils’, with more beneficial cannabis phytochemicals than any other CBD products compliant and legal for sale today. 

“Our premium, THC-free products are both UK-born and UK-manufactured, thus debuting in Selfridges London seems very appropriate.”

British Cannabis™ launches premium CBD products in Selfridges

CBD by British Cannabis™ products have won multiple awards in recent years, including the Highly Commended 2021, P3 MVP Award for 1000mg CBD Cannabis Oils, ICP magazine’s 2022 CBD Product of The Year, and Your Healthy Living magazine’s 2022 Silver Award for Best CBD Products (for CBD by British Cannabis™ Dermal Patches 500mg).

The 100 per cent cannabis products contain hundreds of other beneficial cannabis compounds, terpenes, flavonoids, phenols and more, whilst still being compliant with regulations and legal for sale within the UK. 

Each product is rigorously tested for accuracy, purity, and THC-free status for consumer peace of mind.

Every product contains the knowledge and expertise that has been amassed over the last seven years of British Cannabis™ existence, evidenced in the growing, extraction, research, development, and manufacturing that saw this British start-up grow to be the leading authority in consumer cannabis products within the UK.

The company launched a television campaign in March 2022 for the range as part of a half a million pound investment in awareness building and consumer recruitment 2022/23.

The campaign aimed to break down barriers to legal cannabis-derived products, gaining broadcaster approval to make more industry-specific references than any campaign to date.

Shown across dozens of premium channels on the SKY and Channel 5 networks, this marked the first time that the SKY network had opened its doors to CBD advertisers on their linear stations since 2019.

Read more: CBD by British Cannabis launches nationwide TV ad campaign

British Cannabis™ managing director, David Ralson, commented: “As proud as we are of our tested, trusted, super-premium CBD supplements and cosmetics, we are equally proud to now be bringing them to the world-class shopping experience at Selfridges, as part of our distribution expansion plans.

“For over a century, Selfridges have brought premium health and beauty products to the forefront in exciting ways – and especially in their new Feel Good Bar. As one of the UK’s original British-made CBD ranges, with a heritage in this young industry of nearly seven years, the match of Selfridges and CBD by British Cannabis™ seems a perfect fit.

“I hope that Selfridges shoppers grow to love and trust our CBD range as much as our existing loyal customer base, who over the years have given us over 1,500 5-star reviews on Trustpilot.”

With sales of wellbeing supplements, superfoods and ingestibles up almost 125 per cent at Selfridges since last year and almost 700 per cent compared to pre-pandemic, The Feel Good Bar will launch as a new permanent wellbeing destination at Selfridges London. 

The bar will be a place for visitors to explore more than 250 of the latest and best products in wellbeing innovation, ranging from gut health to hormones, hangover cures and sleep hacking. 

The destination will be anchored by a new energy-lifting bar concept brought by JENKI, introducing a menu of matcha and alternative drinks that reimagine drinking culture.

British Cannabis™ launches premium CBD products in Selfridges

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