UK CBD brand Cannaray CBD has announced British television and radio presenter Claudia Winkleman as its brand ambassador.
Claudia Winkleman has joined Cannaray CBD as brand ambassador – a partnership that reflects Winkleman’s own personal interest in CBD, her support for the brand, and belief that Cannaray CBD products can have positive impact on everyday life.
Winkleman has been using the products for over six months prior to the partnership after they were recommended to help improve her sleep and cope with work and life pressures – making her well versed on the therapeutic benefits of CBD.
Improving sleep and quality of life
The announcement marks the launch of Cannaray’s “Join the CBD Revolution” national outdoor and digital advertising campaign.
Winkleman uses Cannaray CBD products to help her unwind and improve sleep, and is encouraging others to join the “CBD revolution”.
Winkleman said: “I’ve always wanted to lead a revolution and I’m delighted to be partnering with Cannaray CBD to lead the UK’s CBD revolution. I’ve become obsessed with CBD this year as it really helps me sleep and stay calm during bonkers days.
“I use the Cannaray CBD oils and capsules – I am officially in love with them.”
Cannaray’s CEO Scott Maguire said: “At Cannaray, we want to make it as easy as possible for people to experience the many benefits of CBD, and we are hugely excited to be leading the CBD revolution in partnership with Claudia. She is one of the UK’s most trusted people, a passionate advocate for CBD and an ideal partner to encourage millions of people to try CBD for the first time.
“We know that consumers and retailers are all looking for a trusted brand leader within CBD. Our market-leading investment in consumer advertising and in-store displays will help to remove any remaining mysteries about what CBD is and how to use it.”
Cannaray CBD says it aims to help people benefit from CBD with its range of products, all of which are triple lab tested to guarantee purity, including CBD oil drops for day and night, capsules, gummies and muscle balm.
Paul Finnegan discusses 300 per cent growth of CBD brand Naturecan
CBD brand Naturecan has grown substantially over just a short period and seen record growth of 300 per cent over the last 12 months.
Stockport-based CBD brand Naturecan has seen a record growth of 300 per cent over the last year. Co-founder Paul Finnegan discusses the company’s journey and the secrets behind its success.
Founded just over two years ago by ex-CEO and board director of My Protein, Andy Duckworth and entrepreneur Paul Finnegan, the high-quality CBD brand Naturecan has grown substantially over just a short period, seeing a record growth of 300 per cent over the last 12 months.
Naturecan’s products are now sold in more than 28 countries across the globe from the Far East, to America and Europe. As well as recently securing a seven figure investment from the Far East, Naturecan is backed by high profile cricket star Freddie Flintoff – an early investor who is aiding the brand’s global expansion.
Finnegan decided to get into the CBD business after his friend’s mother used the cannabinoid to aid with her recovery from breast cancer.
“It all started at beginning of 2018 – I had shares in a drinks business and property – and I had seen CBD advertised everywhere. A friend’s mum had breast cancer and had used cannabis treatment in her recovery. I was amazed at how she had recovered and amazed that this lady had gone down this route, so it really piqued my interest and I needed to see what it was all about,” said Finnegan.
“The more I researched it the more I thought this is incredible, from kids with autism, to people with anxiety and fibromyalgia sufferers that haven’t got a real cure or a way to take the edge off the pain. I went out to the United States and found that there was so many cowboys in the industry – you didn’t know who was extracting, who was an agent, who was selling you hot dog water. You needed to go out and physically look at these facilities and check their standards. Being from the drinks background – there is high standards in the UK for food products so it was about checking all of those things.
“I went and visited everywhere in the States – I went to extractors in Colorado, Oregon, LA and eventually met with a man who had done this out of pure passion for helping his children, one of which was heavily autistic and suffered night terrors who was on seven different prescription drugs. He then, as a doctor himself, took the path of taking him off this medication and putting him onto a cannabis-based medicine. This young boy’s life totally changed – he went from being in the emergency room for 300 days a year to literally living a normal life, going to school with years and years between episodes. So, I thought that this guy has got the passion and the motivation – nothing motivates you more than your children. I have two of my own children and it resonated with me.
“He also had at the time the mythical beast of zero THC because of this enhanced technology he had been using – chromatography – where the levels were incredible low. That was the big turn on. We struck a deal with them on an exclusivity agreement.”
High profile investors and supporters
Naturecan attracted high profile investors early on, including Flintoff, who Finnegan says is a true believer in the benefits of CBD.
“Freddie invested in the business early on, it is not an endorsement deal. I have known him for a few years, we are good friends and he believes in the business and the product. So, at a very early stage he was a major investor.” says Finnegan.
“He does use the products, you can see that he has a go at everything – he keeps himself in such good shape and uses everything from protein and keratin on the non-CBD product side, through to oils, cookies and balms. A lot of his network also use CBD such as ex-cricketer Kevin Pietersen who has been posting about our ‘miracle’ CBD arnica cream, as well as Darren Gough, and Tom Davies the comedian uses the gummies relentlessly for golf – so Flintoff is a great person to have as an investor and supporter.
“CBD is really taking off in the sport world. There are still issues with whether or not CBD is allowed, so that is something the whole industry needs to get behind. Naturecan, at the moment, are sponsoring PhD courses at Liverpool John Moores University under professor Graeme Close who works with the England rugby and the European golf tour, as well as many others. We want to give that clarity to these sporting bodies about retention of THC and how it effects you so, we are undertaking human trials.”
Taking Naturecan global
Finnegan met Andy Duckworth, Ex-CEO and board director of My Protein, who has helped take the business to global levels, as well as helping to broaden Naturecan’s product offering.
“Duckworth took the business to huge numbers and spread it all around – he truly globalised the business. We were introduced by our mutual friend and investor, Flintoff. He took the business on and looked at how we could make this into a global wellness platform.
“He had contacts from contract manufacturing which allowed us to create more products – instead of just offering tinctures, gummies and balms, we now do all sorts of baked goods as well such as cookies and brownies, and a capsule range with dozens of different extra skews, and products with ingredients like novaSOL curcumin which is 185 times more bioavailable than native curcumin. These ingredients compliment CBD so well for inflammation.
“With Andy’s network we have been able to put this together so quickly and he has also helped to bring a lot of staff in – we have around 40 staff working with us, most of which are ex-My Protein or the Hut Group that have worked with Andy in the past.”
Finnegan attributes the last year’s success to the hard working and driven team, as well as the high quality of Naturecan’s products.
“The product is incredible quality and everybody that we deal with as a contract manufacturer say it is the best they have seen from a purity level,” says Finnegan.
“However, 100 per cent the growth is from the team – the people in the business are fantastic, driven. They believe in the product and also believe in increasing peoples’ happiness in life, which is the key to our business so, we have just got a real group of highly motivated skilled people, and, with Duckworth as our leader, he drives everything forward.
“We are in 28 countries now with 40 planned by the end of the year – being able to rely on each country manager and staff in their team to drive each territory forward has been a massive contributor to the growth.”
Finnegan says that Naturecan’s ethos is to bring together the power of nature and science, and to include only the best ingredients to create high-quality products.
Protest calls for farmers to ‘grow hemp without a licence’
Hempen is encouraging cultivators to grow hemp without a licence as applications can be refused for simple issues such as the farm being near a road or public footpath
In a campaign of mass civil disobedience, a UK producer of hemp is calling for farmers to take direct action against the country’s “unfair licensing regime” by growing hemp without a licence.
Industrial hemp producer, Hempen, is calling for farmers to grow hemp without a licence in protest against the UK’s hemp licensing regime after its latest application to grow the crop was rejected, despite following all UK Home Office guidance.
Hempen, which was founded in 2015 by activists who saw hemp’s potential to help people, community and the planet, was previously forced to destroy £200,000 of its hemp crop in 2019 when the Home Office said the producer could not harvest the flower for CBD or oil.
An “unfair licensing regime”
Hempen is encouraging small and large cultivators to grow the crop without a licence as licence applications, which are granted by the Home Office, can be refused for simple issues such as the farm being near a road or public footpath, and that decisions on applications are often made too late for farmers to get crop into their fields – making it a risky option to pursue.
Hempen’s co-founder, Patrick Gillett, said: “The UK’s unfair licensing regime has no obvious public benefit and is stifling this emergent green industry at a time when the UK desperately needs jobs which care for our communities and the planet.”
A recent paper on the Medical Cannabis and CBD market, published by Maple Tree Consultants and Mackrell.Solicitors, calls on policymakers to ‘make meaningful, progressive changes to the outdated laws and regulations hindering the industry’, and highlights that the industry could ‘create tens of thousands of jobs, and bring much needed capital to the country’.
Hempen pointed out that, although UK consumers are some of the biggest consumers of hemp and CBD in the world, most of the country’s products are imported from Europe, North America or China, and that British farmers are being penalised by their own government.
It has also highlighted that two years ago the United Nations (UN) ended the scheduling of industrial hemp as an internationally controlled substance and that, under the UN’s 1961 Single Convention on Narcotics, the whole plant is fully exempt from all the provisions when used for “industrial” and/or “horticultural” purposes. The UK is a signatory of this convention and yet still classifies industrial hemp as illegal cannabis.
Gillett added: “If the government won’t get out of the way, then it’s time farmers take direct action to grow this wonder plant without their permission.
“Hempen needs a bigger supply of organic hemp than we can currently source from farmers who have managed to jump through all the government hoops. There is more demand for organic UK hemp than the Home Office has licensed. When it comes to CBD in particular we’re forced to rely on imports.”
US firm’s water-soluble tinctures a ‘game-changer’ for CBD pet products
Consumers spent $426 million on pet CBD products in 2020.
Newly formulated water-soluble tinctures for pets could set a new standard for CBD delivery in pet products.
Socati Corp, a subsidiary of Yooms Wellness and leading US pet cannabinoid brand Super Snouts, has announced the launch of the market’s first line of USDA certified organic, water-soluble CBD tinctures for pets.
The new product line is a result of an in-depth collaboration between the two industry-leading firms that sought to develop a next-generation product able to deliver value to pets and their owners.
The line is the first of its kind and could make it easier for pets to consume and absorb CBD, which many owners report relieves pain and stiffness and helps calm anxious animals.
A recent report from cannabis market research company, the Brightfield Group found that consumers spent $426 million on pet CBD products in 2020.
The firm expects this figure to reach $629 million in sales by the end of 2021.
“We believe that water-soluble CBD drops are a great mechanism to deliver CBD to pets,” said Christy Love, co-founder of Super Snouts. “
“The drops can be mixed with food at mealtimes while the absorption of water-soluble ingredients continues to work in water-soluble environments in pets’ bodies. Most CBD pet products are oil-based, but for absorption of edible CBD oil-based products – via the oral mucosal membrane – dogs are required to hold the oils in their mouths. Anyone who has dogs will know that asking them to hold food or liquid in their mouths for any length of time isn’t just impractical, it’s impossible.”
Super Snouts has been on the frontline of pet product development for several years.
The new water-soluble CBD tinctures offer 90, 150, 300, and 600mg CBD dose sizes and come in a chicken flavor, created using USDA certified organic broad-spectrum hemp, which is also 100 percent vegan.
“We know from experience in our industry, CBD products provide benefits to pets, and we believe that these water-soluble products will be a game-changer,” added Love.
“Innovating new and unique CBD products that better suit their users – whether those are pets or people – is an exciting business to be in,” said Mark Elfenbein, Chief Revenue Officer at Socati. “We’re very privileged to work with many of the most progressive CBD brands in the market, including Super Snouts, and look forward to continuing to leverage our formulations capabilities to help create next-generation products that move the market forward and provide users with great experiences.”
Using its advanced chromatography process, Socati’s organic products benefit from non-detectable levels of THC (in broad-spectrum extracts, as determined by independent testing with US laboratories), high purity CBD, custom minor cannabinoid ratios, and optional USDA Certified Organic extracts.
They are tested and verified by third-party labs, produced in a GFSI certified food-grade processing facility, kosher, and made to ingredient grade specifications.
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