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Revealed: CBD not linked to a single UK sport doping violation

CBD has not been a banned substance since 2017 but UK Anti-Doping still urge athletes to be cautious

Sean Seddon



UK Anti-Doping is responsible for testing athletes across sports

CBD has not been linked to a single failed drugs test in UK sport despite fears about the undeclared levels of THC in some products.

The World Anti-Doping Agency removed the cannabinoid from its banned substances list in 2017 and since then several high profile athletes have publicly endorsed CBD products.

Even though CBD – which has no psychoactive properties – is not banned, the UK Anti-Doping (UKAD) still warns athletes to be cautious with treatments.

The watchdog is responsible for testing athletes across all sports in the UK and cautions athletes that unscrupulously marketed CBD products may contain THC above legal limits.

But despite these concerns a Freedom of Information request submitted by Cannabis Wealth shows CBD has not been linked to a single sanction.

Several CBD products are marketed as sport and fitness brands

Since January 1, 2017 four athletes have failed drug tests after providing samples which contained THC – the controlled compound in cannabis which produces a high – and received bans ranging from 15 months to two years.

However, none of the reports linked to those bans referenced CBD, meaning the increasingly popular products have played no role in a UK doping rules violation.

CBD products are increasingly being marketed as fitness and sporting supplements, with manufacturers claiming they can help treat pain and aid recovery.

Scotland rugby union captain Finn Russell is a notable CBD user and investor and companies in the competitive market are using athlete endorsements to boost sales.

UK-based Dragonfly CBD recently unveiled former Team GB skier Chemmy Alcott as a brand ambassador and golfer Bubba Watson has partnered with cbdMD.

UKAD sets out its official position on CBD on its website: “The use of any CBD product is at your own risk as an athlete, all athletes must adhere to the principle of strict liability and are solely responsible for any substances found in their system.

“As a result, CBD products should be considered in the same way as all other dietary supplements – that strict liability will still apply, and the appropriate sanctions will be imposed on any athlete returning an adverse analytical finding from any supplement product, as with all other cases of doping.”

Sean Seddon is the editor of Cannabis Wealth / Got a story? Email / Follow him on Twitter: @seddonnews


Health House signs deal to bring CBD toothpaste to the UK market

The medical cannabis distributors have signed a deal with Zelria to bring SprinjeneCBD toothpaste to Britain.

Sean Seddon



A CBD toothpaste is set to hit the UK market after a trans-Atlantic agreement was struck.

Zelira Therapeutics has signed a deal with UK-based Health House International to distribute the SprinjeneCBD product.

Under the terms of the deal, a minimum of $250,000 worth of the product will be introduced into the British market thanks to the exclusive partnership.

The toothpaste is already available to customers in the US and the move bolsters Zelira’s efforts to break into a market with ‘significant growth opportunities’.

Health House, which is listed on the Australian Stock Exchange, are specialists at distributing medical cannabis products in the UK, Europe and Australia.

Zelira Therapeutics managing director, Dr Oludare Odumosu said: “Zelira took a very strategic position in the cannabinoid-based consumer product segment with the successful launch of our first SprinjeneCBD oral care toothpaste product in the US.

“Health House International has established distribution networks in emerging markets such as the UK, and will be a key channel as we continue to grow our global distribution footprint.

“Through distribution partners like Health House International, Zelira is able to reach larger market segments and accelerate the delivery of quality CBD oral care products globally.”

The deal was struck this week and can progress quickly as applications like toothpaste which are not ingested do not need to apply for validation under the novel foods process.

Tony Samios, Health House’s CEO for the UK and Europe, claimed the product may be able to fight common dental problems.

He said: “The Zelira CBD toothpaste brand manufactured by Springjene in the US, represents a unique product offering in Oral Healthcare, which adds to Health House’s existing range of cannabis products.

“It is made up of patented formulation of zinc, black seed oil and CBD which are thought to fight conditions like gingivitis and reduce gum inflammation, and to which the addition of CBD could make this even more effective.

“We are pleased to be able to bring this product into the UK market and distribute it to our range of clients. Test marketing to date suggests very strong interest in this product.”

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Scottish CBD firm Voyager formally applies to join London market

The company is joining the Aquis Stock Exchange less than a year after it was founded.

Sean Seddon



Scotland-based CBD company Voyager has formally applied for admission to the Aquis Stock Exchange.

The move to join the London market confirms the fast rise of a company founded in November 2020 and already sitting on £1.5m worth of investment.

The company will trader under the ticker VOY on the stock exchange, a challenger body favoured by smaller firms for an alternative financing route to the London Stock Exchange.

Voyager is trading through 20 independent retail stores and chains, online platforms like Amazon, its own website – and has plans to open a shop in St Andrews next month.

Nick Tulloch, founder and chief executive of Voyager, said: “We are adopting a strictly professional approach to establishing the company and developing our business.

Voyager founder, Nick Tulloch

“CBD is a fast-growing industry so it should be no surprise that it will attract increasing attention from regulators.

“Mainstream retailers will, rightly, only deal with fully compliant businesses, so the strict governance framework we have established as part of the fabric of Voyager is a key element of our approach.

“We are realistic and do not expect overnight success, but I am encouraged by the pace of growth we have achieved in the last six months, both in terms of new distribution channels and sales, which gives the board confidence that this is an ideal time for us to be taking Voyager to the stock market.”

In February 2021, Voyager raised £874,000 through a crowdfunding campaign on Seedrs, and in April 2021 raised a further £741,000 through a private fundraise, including a commitment of £100,000 from Greencare Capital plc, the Aquis-listed investment company focused on medicinal cannabis and related areas.

The company re-registered as a PLC in June as part of its final preparations to list on AQSE.

Jill Overland and Nikki Cooper have joined Voyager as non-executive directors, bringing ‘significant experience’ to the board chaired by Eric Boyle.

Tulloch continued: “We want Voyager to become the pre-eminent trusted CBD brand in the UK.

“We display laboratory reports on our website so customers can see exactly what it is they are buying.

“Furthermore, we include detailed information on all of our labels, in compliance with UK standards.

“With an experienced team and a product line created in preparation for the UK’s new regulatory regime, we are well-placed to grow in tandem with the increasingly popular CBD health and wellness trend.”

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New female-led CBD brand House of Wise launches late night support service

The US brand has set up a hotline so customers can receive support in the early hours.

Sean Seddon




A women-orientated CBD company has launched and announced a bespoke wellbeing hotline to celebrate its arrival.

The ‘U Up?’ text service from new CBD-brand House of Wise provides support and product discounts to customers in the early hours.

The service, which runs from 12am to 4am, is the brainchild of founder Amanda Goetz and specifically tailored to women’s issues.

House of Wise offers a full line of high-end full-spectrum CBD products aimed at sleep issues, reducing sex and improving sex.

The company was founded on the premise women’s issues were being overlooked in a male-dominated sector.

Using raw material grown in Colorado, the US company says the hotline will bring ‘more awareness and solutions to the millions of women struggling to find restful sleep, lower stress and increased sex drives’.

Amanda Goetz, founder & CEO of House of Wise, said: “Women today face double standards, and CBD carries stigma despite its potential to help so many.

“I’ve faced infertility, miscarriage, divorce, and single parenting in a pandemic – growing up in a small conservative town, cannabis was never an option for navigating all life throws our way.

“After giving CBD a try in my 30s, I found myself achieving more restful sleep and mental clarity as I navigated growing my career and my family on my own terms.

“I believe it’s important for women to transform what society has deemed ‘shameful’ into empowerment.

“We can’t ‘have it all’ without help. House of Wise is a brand designed to break down these stigmas and provide a supportive community using products that make a meaningful difference in their daily routine.”

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